March madness CAMPAIGN

2016   |   UNiDAYS   |  Photoshop & Illustrator

The goals of any UNiDAYS campaign are simple: to fit in with students' lives, produce content that they can relate to, create buzz, and most importantly, to promote their retail partners. This campaign also merged into the similarly-designed main campaign, 'Spring Break'. Click here to view that project.

Style Guide

Homepage hero

Homepage tile linking to blog

Homepage tile linking to blog

The 'Official UNiDAYS bracket'. Students of the US could print this out and use it to predict who would win the games.

 One clicker email to send students to the 'Spin & Win' interactive game of the March Madness campaign.

One clicker email to send students to the 'Spin & Win' interactive game of the March Madness campaign.